Portfolio

Thought leadership

Developed & launched thought leadership campaign
Developed & launched Dell's first enterprise campaign
Developed & led Dell EMC's Open Networking campaign

Product marketing

Developed branding strategy for Cisco's high-end routing portfolio
Led product marketing for Dell EMC Networking portfolio
Launched Juniper's first carrier ethernet platform

Online & cloud

Developed online community for Dell EMC Open Networking following
Developed social media outreach for awareness & demand generation
Launched SaaS offering & AWS Marketplace presence

Creativity & copywriting

Developed all copy, set creative direction

Writing

Tested products, wrote reviews, by-lined 35+ articles

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