Jeff
Baher
I help companies & products find their voice in the market
- Technology industry veteran, go-to-market leader & storyteller
- Providing creative marketing strategy & execution
- Delivering revenue-generating results
Find your voice
Customized consulting, virtual & in-person workshops | Half-day, Full-day, & Custom-length
Corporate Storytelling
Discover & develop your company’s unique voice in the market
- Corporate narratives
- Executive platforms
- Thought leadership
Product Marketing
Get your products & solutions heard in today’s crowded markets
- Messaging & positioning
- Launch strategy & execution
- Competitive strategy & tactics
Sales Enablement
Get your salesforce & partners all singing from the same hymn book
- Sales presentations
- Battlecards & sales aids
- Competitive analysis
Experience you can trust
I’ve worked the gamut from early stage startups to large Fortune 500 companies, building & leading high-performing, high EQ, marketing teams.
Fortune 500 companies:
Startups:
Results that sing
I’ve launched & rebranded companies & products, developed audiences & communities, & enabled sales teams all to capture mindshare & market share, & grow revenue.
Take a look:
Market introduction
From stealth mode to public launch in under 60 days
- Developed corporate narrative, brand identity, messaging & thought leadership content
- Built marketing automation & demand-generation functions
- Launched SaaS offering & marketplace presence on AWS
Disruptive marketing
Changed industry narrative & offering with Open Networking campaign
- Moved Dell from niche player to visionary/leader in Garter Magic Quadrant
- Developed software ecosystem & solutions to capture new revenue
- Enabled sales teams with playbooks, interactive tools, & competitive content
Corporate repositioning
Repositioned & relaunched company leading to Dell acquisition
- Developed new corporate narrative & thought leadership platform
- Re-engaged press, analyst, & investor communities, served as spokesperson
- Drove content strategy for demand-generation & sales enablement
Imagine what I can do for you.
Let’s get started today!